Program Owners

Program owners use Afglo to run the business side of an affiliate program. The owner dashboard is designed around campaign setup, partner management, referred sales, commission review, and payout preparation.

Owner Dashboard

The owner dashboard gives you a working view of:

• Active campaigns and campaign setup status.
• Joined affiliates and partner activity.
• Referral visits and attributed conversions.
• Commission amounts, review status, and payout readiness.
• Stripe connection state and payment-related setup tasks.

Use the Program Performance Scorecard during a weekly review to turn analytics, top affiliates, traffic sources, commissions, and campaign breakdowns into next actions.

Campaigns

Campaigns define what affiliates promote and how referrals should be credited. A campaign should have a clear destination, understandable reward terms, and a tracking window that matches how long customers usually take to buy.

Use separate campaigns when offers, audiences, destinations, or commission terms differ enough that reporting would become confusing if they were grouped together.

Use the Reward Structure Playbook when deciding between public campaigns, private partner terms, fixed bounties, recurring rewards, and milestone bonuses.

Affiliate Management

Owners can monitor affiliate signups, review partner activity, and identify high-performing or suspicious traffic patterns. For early programs, it is useful to invite a small affiliate group first and expand only after reporting and payout workflows are clear.

For campaigns that require manual approval, use the Affiliate Application Review Rubric to decide which pending affiliates should become active.

After affiliates are approved, use the Affiliate Activation Emails to help them publish their first promotion with the correct link, disclosure, rules, and payout expectations.

When an affiliate has a page, newsletter, or community where they already promote products, use the Referral Widget Launch Kit to help them place the Afglo sharing widget and test it before launch.

Commission Operations

Commissions should be reviewed against the rules you promised affiliates. Confirm that conversions are valid, refunds are handled correctly, and payout status reflects the actual operational state before sending money.

Before each payout cycle, follow the Payout Operations Checklist to review eligible commissions, send payments, and reconcile paid status.

API Access

Owners can generate API keys from the account menu under API keys. Use these keys from backend systems to read referrals, leads, conversions, commissions, payouts, affiliates, campaigns, and analytics.

See API Access for authentication, pagination, filters, and endpoint examples.