Program Performance Scorecard
Review affiliate program health with a weekly scorecard for traffic, conversion, revenue, commissions, and partner activity.
Use this scorecard once a week to understand whether your affiliate program is growing, stalled, or creating operational risk.
The Afglo analytics dashboard already shows visitors, conversions, net revenue, commissions, traffic sources, top affiliates, and campaign breakdowns. The scorecard turns those metrics into a review habit.
Weekly Review
Run the scorecard on the same day each week. Use the Last 30 days range for short-term movement and the Last 90 days range when you need a steadier view.
| Area | What to check | Healthy signal |
|---|---|---|
| Traffic | Visitors by campaign and traffic source | At least one source is growing or staying consistent. |
| Conversion | Visitor-to-conversion rate | Conversion rate is stable or improving as traffic grows. |
| Revenue | Net revenue from referred customers | Revenue growth is not only coming from one unusually large order. |
| Commission exposure | Due commissions and payout readiness | Due commissions match expected payout timing and refund windows. |
| Partner concentration | Top affiliates table | Revenue is not dependent on one affiliate without a backup plan. |
| Campaign focus | Campaign breakdown | Weak campaigns have a clear next action or are paused. |
Scorecard Questions
Answer these five questions before changing commissions or recruiting more affiliates:
- Which affiliate or traffic source created the most qualified visitors?
- Which affiliate or traffic source created the most paid conversions?
- Which campaign has traffic but weak conversion?
- Which affiliate needs help getting to a first tracked conversion?
- Which commission, payout, or fraud issue could slow down the next payout run?
Action Guide
| Scorecard result | Owner action |
|---|---|
| Traffic is growing but conversions are flat | Review landing page fit, affiliate messaging, and whether links point to the right offer. |
| One affiliate drives most revenue | Create a backup plan by activating two to three similar affiliates. |
| Many affiliates have no tracked clicks | Send the Affiliate Activation Emails and verify they know where to find their link. |
| Clicks come from unknown sources | Ask affiliates to add utm_source values and review the Tracking and Attribution guide. |
| Due commissions are rising faster than revenue | Review refund windows, payout timing, and the Payout Operations Checklist. |
| Suspicious activity appears before payout | Open the Fraud Review Playbook before approving payment. |
Monthly Summary Template
Use this template for a short owner update:
Affiliate program summary for [month]
Visitors:
Conversions:
Visitor-to-conversion rate:
Net referred revenue:
Due commissions:
Top affiliate:
Top traffic source:
Best campaign:
Campaign needing attention:
Next action:Success Metric
Track the number of active affiliates with at least one qualified click and at least one conversion in the last 30 days. A healthier program should increase both numbers without creating unresolved payout or fraud reviews.